Do I need to create a new Billboard for each site I want to use?
Posted by Mitzi Mitchell on 12 August 2008 10:16 PM
No, you are not required to use a different billboard for each partner site. However, we do recommend it.

Placing the same billboard on different partner sites can be seen as duplicate content. If several pages are seen as duplicate content then the search engines will only "credit" you for one page. Putting a different billboard on each partner site will list each individual billboard.

If you have several billboards running you can use our LinkMura product to purchase inbound links to each of your billboard pages. This will help the pages be indexed and can also list them naturally for your keywords/phrases. 
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