Am I required to use a description?
Posted by Mitzi Mitchell on 02 August 2008 12:06 AM
The description on the LinkAd is not required. Partners are given the option to either allow or disallow the use of descriptions when publishing, so there is not always the guarantee of getting the description published.

Most advertisers want to know if the description makes a difference? Depends on which way you look at it.

If you are going strictly for search engine results then the anchor text is most likely what is going to matter most. However just an anchor text on a page is going to look like what it is - just a link. If you add a description then you have an anchor text surrounded by relevant content which also may help in getting some click through traffic.

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